Google Ads API Account Diagnostics

Google Ads API Account Diagnostics gives an agent a structured way to examine unexplained changes in advertising performance. It focuses on finding evidence behind falling conversion volume or value, weaker lead flow, lost impression share and disrupted offline conversion reporting.

Highlights

• Locates enabled client accounts while excluding manager and inactive accounts.
• Compares campaign or ad-group results across dates, devices and conversion actions.
• Separates traffic declines from conversion-rate problems to narrow the investigation.
• Examines impression-share losses associated with budget pressure or ad rank.
• Reviews recent account changes and offline upload summaries for likely failure points.

The skill is useful for performance marketers, agency analysts and advertising operations teams that need a repeatable first-pass diagnosis before changing bids, budgets or targeting. It retrieves account data through a Google Ads MCP server and does not include standalone scripts. Installation consists of adding the skill folder from Google’s public skills repository to a compatible agent environment.