Local SEO

Local SEO equips an agent to review the signals that influence how a business appears in location-focused search. It adapts the assessment to physical storefronts, service-area companies and hybrid operations, helping avoid recommendations that do not fit the business model. The result is a structured report that separates urgent defects from longer-term growth opportunities.

Highlights

• Compares business names, addresses and phone numbers across visible content and structured data
• Reviews local landing pages, service pages, internal navigation and multi-location architecture
• Assesses reputation signals such as rating quality, recent feedback and owner responses
• Checks local business schema for completeness and an appropriate industry subtype
• Identifies gaps in major listings, regional authority signals and locally relevant content

The skill suits SEO consultants, agencies, in-house marketers and business owners who need a repeatable local-search review rather than a generic website audit. It is distributed as part of the Claude SEO repository and can be installed through its Claude Code marketplace plugin.