App Store Optimization

Overview

App Store Optimization requires balancing technical metadata, visual presentation, and conversion signals across two very different platforms. This skill performs a multi-dimensional audit of your app store presence.

Highlights

• Score your listing across title, description, visuals, review positioning, metadata freshness, and conversion signals
• Get platform-specific recommendations for Apple App Store and Google Play, accounting for how each platform indexes and ranks apps
• Tier your app appropriately—household names follow different rules than emerging products
• Compare your listing to 2–3 similar apps in your category
• Receive a prioritized action plan with specific, measurable changes to implement

How It Works

Provide your app's store URL, and the skill fetches your live listing data. It then evaluates six dimensions on a 0–10 scale, applies category-aware weighting, and produces a letter grade. The analysis accounts for critical platform differences: Apple's hidden keyword field, screenshot caption indexing, video autoplay benefits, and Google Play's emphasis on description content and required elements like feature graphics.

Best for app makers, marketers, and anyone wanting to increase app downloads through smarter store optimization.