Skill
Content Strategy
Plan content strategy balancing search and audience priorities
Install
Available in marketingskills collection; see github.com/coreyhaines31/marketingskills
Triggers on
Use when planning what content to create, mapping topics to business goals, or building a content roadmap.
- Author
- Corey Haines
- License
- MIT
Highlights
- Prioritize search content (captures existing demand) before shareable content (builds authority)
- Structure content calendars as 60% searchable, 30% shareable, 10% experimental
- Identify high-impact content formats like statistics roundups and expert collaborations
- Map keywords to buyer stages for targeted content development
- Use the create-once-distribute-twice model: one flagship piece repurposed across channels
This skill frames content work as product development with measurable intent. It guides agents through ideation methods—mining keyword data, support tickets, forums, and competitor strategies—to identify topics worth creating. Perfect for technical marketers and founders building owned audiences.
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