Copy Editing

Overview

Copy Editing provides agents with a methodical system for enhancing marketing text in place. It breaks the editing process into seven distinct passes, each targeting a specific dimension of copy quality. The approach works best when the underlying message is sound but needs refinement in clarity, impact, or persuasiveness.

Highlights

• Seven-pass editing framework covering clarity, tone consistency, benefit articulation, evidence support, concrete detail, emotional pull, and conversion friction removal
• Preserves the writer's original intent and voice throughout the editing process
• Quick-reference checklists for fast reviews and word-level replacement guides for common improvements
• Expert Panel Scoring method for high-stakes copy where multiple stakeholders must align
• Diagnostic tools to identify specific problems (wordiness, vague claims, weak evidence) and apply targeted fixes

Who It's For

This skill serves technical marketers, founders, and content teams who need to tighten existing copy without starting from scratch. It works on landing pages, email campaigns, product descriptions, blog posts, and any marketing text that needs sharpening. Install via the skills marketplace or repository, then invoke it when a user asks for editing, review, or copy refinement work.