Paid Ads
Plan and optimize paid ad campaigns across Google, Meta, LinkedIn
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coreyhaines31/marketingskills/skills/ads
When planning or optimizing paid advertising campaigns across Google Ads, Meta, LinkedIn, Twitter, or discussing PPC metrics, audience targeting, and bid strategies.
- Author
- coreyhaines31
- License
- MIT
Paid advertising requires strategic planning across audience, budget, creative, and platform operations. This skill provides decision frameworks for campaign strategy, multi-platform selection, targeting refinement, and performance optimization.
Highlights
- Multi-platform guidance: Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X
- Campaign fundamentals: goal-setting, audience segmentation, budget allocation, bid strategy
- Retargeting structures: staged approaches to re-engage prospects across the funnel
- Audit procedures: systematic review of campaign health and cost efficiency
- Safety-first approach: verifies recommendations on live accounts before scaling
Whether launching your first campaign or scaling existing spend, this skill gathers baseline context and references external playbooks for tactical decisions, ensuring strategies fit your specific business model and platform constraints.
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