SMS Marketing

Overview

Navigate SMS marketing strategy end-to-end: from compliance foundations through campaign design, platform selection, and performance measurement. This skill emphasizes that SMS economics depend heavily on list quality over volume, with proper segmentation yielding 5-25% opt-in rates from email audiences.

Highlights

• Define compliance posture before launch: US TCPA consent, A2P 10DLC registration, opt-in mechanisms, and quiet hours (9am–8pm recipient local time)
• Design high-ROI SMS sequences: abandoned cart (highest-ROI ecommerce flow), browse abandonment, post-purchase, win-back, and promotional sends
• Select appropriate delivery channels: short code, toll-free number, or 10DLC long code based on volume and use case
• Choose platforms aligned with your tech stack: Klaviyo, Postscript, Attentive, Twilio, and others
• Establish measurement: track CTR, opt-out rates, revenue per send, and SMS-driven conversions

Who It's For

Ecommerce teams, DTC brands, SaaS growth managers, and marketing agencies building SMS layers on top of email programs. Install as an agent skill in Claude Code, Cursor, Windsurf, or compatible AI tools.