Influencer Marketing

This skill provides a complete workflow for orchestrating influencer and ambassador campaigns, from creator sourcing through ROI measurement. It emphasizes audience alignment over follower counts and authentic partnership models.

Highlights

• Audience fit over vanity metrics—evaluate creators by relevance to your target customer, not raw follower count
• Creator tier framework—nano-influencers, micro, mid, macro, and thought leaders, often with hybrid portfolios outperforming single large partnerships
• Vetting checklist—engagement authenticity, bot detection, sponsorship history, and brand-safety assessment
• Deal structures—flat fees, performance-based CPA, hybrid models, and gifting with negotiation anchors
• FTC compliance—mandatory disclosure and brand liability for non-compliance
• Performance tracking—promo codes, UTMs, surveys, and cost-per-outcome focus

The skill guides agents through sourcing, structuring contracts, briefing creators, managing ambassador relationships, and measuring business impact. Cross-references cold-email, ad-creative, and referrals skills.