Referral Programs
Design and optimize referral programs to turn users into advocates
Install
https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals
Activate when users design or optimize referral programs, affiliate strategies, or word-of-mouth campaigns to drive customer acquisition.
- Author
- Corey Haines
- License
- MIT
Referral programs transform satisfied customers into active advocates and drive sustainable customer acquisition through word-of-mouth channels.
Highlights
- Distinguish between customer referral programs (existing users sharing) and affiliate programs (content creators and influencers)
- Map the referral loop: trigger moment → share action → referral conversion → reward → repeat
- Optimize sharing mechanisms ranked by effectiveness; in-product sharing outperforms emails and social channels
- Design incentive structures that motivate participation without creating friction or attracting fraud
- Track success through program health metrics and business impact (referred customers show 16-25% higher lifetime value)
Use this skill when designing new referral initiatives, analyzing why current programs underperform, or planning pre-launch virality strategies. Covers everything from identifying high-intent trigger moments to building launch checklists and email sequences.
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