Marketing Psychology

Highlights

• Covers foundational thinking models including first principles, inversion, jobs to be done, and decision-making frameworks
• Explains buyer psychology through cognitive biases, heuristics, and patterns in human decision-making
• Teaches persuasion techniques including reciprocity, authority, scarcity, loss aversion, and consistency principles
• Applies psychology to pricing strategy, charm pricing, price relativity, and mental accounting
• Combines growth strategies with behavioral nudges, network effects, and feedback loops for scaling

Instead of isolated marketing tactics, this skill provides a systematic framework for thinking about human behavior. It helps agents design more persuasive offers, understand the psychology behind customer decisions, identify hidden psychological triggers in market design, and build products that scale through behavioral principles. The skill includes practical task-specific questions and quick reference tools for applying these frameworks directly.