Customer Research

Overview

Understand your customers at a deeper level by turning raw research into actionable insights. This skill handles three complementary research approaches: analyzing existing customer data you already have, discovering what customers are saying in public forums and communities, and conducting direct interviews and surveys to answer specific questions.

Highlights

• Extract signal from transcripts, surveys, support tickets, and win-loss interviews
• Mine Reddit, G2 reviews, forums, and online communities for unprompted customer feedback
• Design and run primary research interviews and surveys with built-in guardrails against bias
• Build accurate customer personas and jobs-to-be-done maps from real data
• Surface contradictions between what customers say and what they do
• Create voice-of-customer quote banks and competitive intelligence summaries

When to Use

Load this skill whenever you're grounding product decisions, positioning, or strategy in customer reality rather than assumptions. It works best as an early phase tool before writing copy, designing features, or making positioning changes — research findings guide all downstream decisions about what to build and how to talk about it.