Prospecting
Build and qualify targeted prospect lists for outbound
Install
Ships scriptsnpx skills add coreyhaines31/marketingskills
Use when finding and qualifying prospect lists for outbound sales campaigns across any industry or market type.
- Author
- Corey Haines
- License
- MIT
The Prospecting skill automates the list-building phase of outbound sales. It walks you through defining firmographic and technographic criteria that match your ICP, then systematically sources candidates from Apollo, LinkedIn, Clearbit, and web research. Each prospect gets scored against your criteria with documented evidence—high, medium, or low confidence ratings. The final phase applies a Hot/Warm/Cold/Skip rubric tailored to your industry, whether you're targeting SaaS companies with specific tech stacks, B2B accounts by trigger events, local businesses by location and website status, or early-stage customers based on public pain signals.
Highlights
- Five-phase structured workflow: ICP definition through prioritized lead sheets
- Four prospecting branches: SaaS, general B2B, local SMB, demand-signal first-customers
- Qualification with confidence levels and evidence trails
- Built-in compliance checks for GDPR, CAN-SPAM, and ethical sourcing
- Email validation and cross-reference verification steps
- Exports as markdown tables or CSV
Ideal for sales teams, founders, and growth marketers who need a repeatable, defensible way to build targeted outbound lists without guesswork.
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