Fullpath

Fullpath merges customer relationship management with AI automation for dealerships. The platform centralizes customer data in a unified CDP, enabling dealerships to activate personalized marketing across search, social media, email, and SMS channels. The standout feature is an AI chatbot trained on dealership-specific data that handles customer inquiries about vehicle availability, financing options, and appointment scheduling.

Highlights

• Unified customer data platform consolidating dealership information across locations
• ChatGPT-powered chatbot with access to inventory and customer history for contextual responses
• Multi-channel campaign management including email, SMS, display, and programmatic advertising
• VIN-specific and equity-based marketing to target customers based on vehicle data
• Website personalization and engagement tools to convert visitors into leads

Fullpath is designed for single and multi-location dealerships as well as auto groups and manufacturers looking to combine data-driven insights with AI-powered customer engagement. The platform handles lead qualification, nurturing, and conversion through both human and AI touchpoints. Pricing is custom based on dealership size and feature requirements.